Summer is Coming.
Hello white shoes, dinner outside, sunsets and busy days and nights. The unofficial start to summer begins this weekend with Memorial Day. Now is the time to get your business ready for the warmer months.
Update Your Information
Google My Business is a huge tool for all businesses to accurately showcase their business in a simplified format. Think of it as a thumbnail image of your business when customers are on Google. This platform should be regularly updated to include summer and holiday hours, Covid-19 safety precautions, what is open (outdoor/indoor dining), available parking, and also if you have cool features, like Contactless menus and payments.
Post photos of your space and menus to keep the content as relevant and enticing to customers as possible. If you have third party delivery services and social media pages, double check to make sure they are connected.
Freshen Up Menus
The summer months allow you the opportunity to have some fun with specials and promotions. With many fruit and vegetables in season to showcase in meals and cocktails, play around with limited supply specials that create a sense of urgency to customers that they must come out and try.
This is also a great time for you to move from paper menus to Contactless. Making changes to your menu offerings have never been easier with this method. Less paper, less printing and way less stress.
Shout from the Rooftops
Changing up your menu? Featuring a new special? Take photos and share not only on ALL of your social media pages but also on Google My Business. Better yet, send out an e-mail blast to your customers about upcoming news/events at your business which they can look forward to.
Get Your E-commerce On Point
With people coming back to restaurants and retailers this summer, expect to see wait times increase and pick up/delivery times to also grow longer. Our online ordering systems all the customers to see an accurate time to show up for reservation or get their food. The order confirmation screens, automatic text messages and website all will display the window on when your customer will be ready.
Even with social distancing guidelines going away in the coming weeks, you will want to reduce the crowds inside and outside of your business who could be waiting for a table of their food. An online ordering system would help eliminate that happening.