Beat the Summer Slowdown
Schools are letting out for summer, vacations are booked, camps scheduled and you might be wondering if you business will be left out of the plans.
Instead of thinking that a summer slump is looming, look at the season as a great way to get things done at your business. Your long term vision is to equip your business so that it can easily roll into the holiday season (which is in less than six months).
Here is how you do it:
With teenagers and young adults out of school, you will have access to more helping hands. Staffing has been a critical issue for retail and hospitality even before the pandemic and now is your chance to hire and take advantage of having the ability to get items crossed off your always full plate.
With your full(er) staff, you can finally roll out a new item, sale, program or contest. Use your employees as ones to flush ideas by. We know the young generation is extremely digital savvy and knowledgeable about hot trends that they are being served online and at their favorite stomping grounds. Maybe that new item, concept or sale just needs to be flushed out by a few more minds to make it very successful.
Out with the Old
Have you been on the phone with tech support weekly dealing with unreliable hardware? Now is the time to finally order the equipment. The City POS’ suite of innovative payment processing solutions and point of sale systems can be customized to your businesses’ short (summer) and long term needs. Quickly get up and running without a loss in sales and you’ll be wondering why you waited so long.
Become a Social Butterfly
While everyone will be capturing their amazing summers with oh so many sunsets, make it a mission to do the same for your business. Do you have new recipes, sku’s, specials, hours or features? Post, post and post again.
Look to the surrounding area and share information relevant to what is happening locally. If there is a parade, music festival, farmers market, fair or sporting event … tag them in your posts and write captions that make viewers think of your business while nearby at the event.
Make an Offer They Can’t Refuse
Once warm weather rolls in, clocking out from work creeps up earlier and earlier into the day. Create another reason for people to want to head out of office. Share a generous offer that will get customers in for Happy Hour earlier or to your business on a weekday or night they might not typically think to visit. Providing a value-add for coming in during the not as busy days helps keep those customers returning. Integrating a loyalty program could deliver even more customer perks.
These are just some of the ways you can beat the summer heat. Our payment experts can provide a marketing analysis and recommendations to revolutionize your business through cost savings, advanced technology and integrations for the summer months and beyond.
Contact Us here to find out how.