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How Your Restaurant Can Weather the Coronavirus

Home Industry NewsHow Your Restaurant Can Weather the Coronavirus
How Your Restaurant Can Weather the Coronavirus

How Your Restaurant Can Weather the Coronavirus

Mar 12, 2020 |

Covid-19 a.k.a the Coronavirus, is saturating headlines within all media channels. Fear has been sparked, everyone is on edge and upcoming events or trips have been tabled with a big question mark.

Conventions, entertainment events, industry conferences and trade shows, etc., have been canceled or postponed within many industries across the US. This will and has greatly impacted business of the hospitality industry surrounding these large events. In addition, many are un-sure about getting out and about to the grocery store or a restaurant and thus have resulted in double didgit sales losses versus last year.

So what can you do? Think like your customer. They want to stay in the loop, they still want to eat food they don’t make at home (hello …cabin fever), and they are thinking about ways they can still enjoy and experience your restaurant while being mindful of the coronavirus.

Communication is Vital

Since customers are leery about coming in to dine, communicate with them all that you are doing at your business to ensure the spread. Whether, it is additional hand washing and sanitizing stations, increased sanitization of surfaces, deep cleanings and staff education, share this with your customers.

Post on your social media channels, send out an e-blast to your mailing list, and place a sign on your front door. Do every thing you can to show them how you are making your restaurant a clean zone.

Offer Up Your Menu During Less Peak Hours

For customers who still want to dine out, encourage coming before and after the busy periods to avoid less of a crowd. This will keep your customer flow consistent through the day part.

Sign On with Third Party Delivery Companies

If your business has not already partnered with a third party delivery company like Uber Eats, Grub Hub or DoorDash, now is the time. This is the ideal way to get your menu to customers who are unsure about venturing out.

Add Convenient Take Out

If your business has not had a strong take out business, you now have a strong opportunity to ramp up. Create a streamlined menu of your best sellers that are available via take out for customer convenience. Pre-made meals are also incredibly popular as a way your guests don’t have to worry about remembering to place and online order or call ahead.

Get Creative with Your Menu

Entice guests to your restaurants by bringing limited time specials to your menu. Whether its new Happy Hour specials, special dishes, seasonal offerings or new cocktails, highlight these to your guests as a way to entice them into your business.

Leverage local Industry Associations, Chamber of Commerces and Media Groups

These groups have strong followings both within your industry and in the greater community. Utilize them for spreading the word about your restaurant offerings/features. For example, the Golden Gate Restaurant Association is not only promoting the fact that people need to continue to go support restaurants during this hard time, but also has been instrumental in providing coronavirus coverage and education as the news breaks.

While we don’t have a crystal ball to know how long this will run, what we do know is that it is incredibly important for businesses (especially restaurants) to be nimble and flexible to accommodate the changing landscape.

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